{"id":16068,"date":"2020-09-15T07:26:33","date_gmt":"2020-09-15T07:26:33","guid":{"rendered":"https:\/\/www.tortosaturisme.cat\/es\/digitalitzacio-empresarial-i-comercialitzacio-de-productes-turistics\/"},"modified":"2020-12-01T17:03:06","modified_gmt":"2020-12-01T17:03:06","slug":"digitalitzacio-empresarial-i-comercialitzacio-de-productes-turistics","status":"publish","type":"page","link":"https:\/\/www.tortosaturisme.cat\/es\/digitalitzacio-empresarial-i-comercialitzacio-de-productes-turistics\/","title":{"rendered":"Jornada Dia Mundial del Turisme 2020"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"vc-incubalia-text-image-full\"><div class=\"vc-incubalia-text-image-full__image-container\"><img decoding=\"async\" class=\"vc-incubalia-text-image-full__image-mobile\" alt=\"\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Web-imatge-cap\u00e7alera-768x350-1.jpg\"><img decoding=\"async\" class=\"vc-incubalia-text-image-full__image-desktop\" alt=\"\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Web-imatge-cap\u00e7alera-1920x550-2.jpg\"><i class=\"arrow-down\"><\/i><\/div><div class=\"vc-incubalia-text-image-full__text-container\"><div class=\"vc-incubalia-text-image-full__text\"><\/div><\/div><\/div><div class=\"vc-incubalia-video-3-columns\"><h2 class=\"vc-incubalia-video-3-columns__title\">V\u00eddeos de las intervenciones<\/h2><div class=\"vc-incubalia-video-3-columns__video\"><a class=\"vc-incubalia-video-3-columns__video-link\" href=\"https:\/\/www.youtube.com\/watch?v=ocrfEFYBrrs&list=PLEzrsHt4g9acK-NgkDedO55dmalTTNFWX&index=1&t=9s\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-mobile-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/ROGER-FARSSAC2-640x460.png\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-desktop-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/ROGER-FARSSAC2-640x460.png\">\n                    <\/a><div class=\"vc-incubalia-video-3-columns__video-text-container\"><p class=\"vc-incubalia-video-3-columns__video-title\">Digitalizaci\u00f3n empresarial<\/p><img decoding=\"async\" class=\"play-button\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/plugins\/vc-incubalia-elements\/elements\/..\/assets\/img\/video-play.png\"><\/div><div class=\"vc-incubalia-video-3-columns__video-url-container\"><h4 class=\"vc-incubalia-video-3-columns__video-text\">Roger Farssac<\/h4><span class=\"vc-incubalia-video-3-columns__video-url\">Ver v\u00eddeo<\/span><\/div><\/div><div class=\"vc-incubalia-video-3-columns__video\"><a class=\"vc-incubalia-video-3-columns__video-link\" href=\"https:\/\/www.youtube.com\/watch?v=9ssd-RAtgvo&\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-mobile-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/SALVADOR-SUAREZ-640x460.jpg\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-desktop-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/SALVADOR-SUAREZ-640x460.jpg\">\n                    <\/a><div class=\"vc-incubalia-video-3-columns__video-text-container\"><p class=\"vc-incubalia-video-3-columns__video-title\"> Super-digitalizaci\u00f3n del turismo<\/p><img decoding=\"async\" class=\"play-button\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/plugins\/vc-incubalia-elements\/elements\/..\/assets\/img\/video-play.png\"><\/div><div class=\"vc-incubalia-video-3-columns__video-url-container\"><h4 class=\"vc-incubalia-video-3-columns__video-text\">Salvador Su\u00e1rez<\/h4><span class=\"vc-incubalia-video-3-columns__video-url\">Ver v\u00eddeo<\/span><\/div><\/div><div class=\"vc-incubalia-video-3-columns__video\"><a class=\"vc-incubalia-video-3-columns__video-link\" href=\"https:\/\/www.youtube.com\/watch?v=hbGE-GIjj4o&\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-mobile-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/GEMMA-MU\u00d1OZ2-640x460.png\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-desktop-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/GEMMA-MU\u00d1OZ2-640x460.png\">\n                    <\/a><div class=\"vc-incubalia-video-3-columns__video-text-container\"><p class=\"vc-incubalia-video-3-columns__video-title\">An\u00e1lisis de datos para aumentar las ventas<\/p><img decoding=\"async\" class=\"play-button\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/plugins\/vc-incubalia-elements\/elements\/..\/assets\/img\/video-play.png\"><\/div><div class=\"vc-incubalia-video-3-columns__video-url-container\"><h4 class=\"vc-incubalia-video-3-columns__video-text\">Gemma Mu\u00f1oz<\/h4><span class=\"vc-incubalia-video-3-columns__video-url\">Ver v\u00eddeo<\/span><\/div><\/div><\/div><script>(function($) {\n                $(function() {\n                    $('.vc-incubalia-video-3-columns__video-link').YouTubePopUp();\n                });\n            })(jQuery)<\/script><div class=\"vc-incubalia-video-3-columns\"><div class=\"vc-incubalia-video-3-columns__video\"><a class=\"vc-incubalia-video-3-columns__video-link\" href=\"https:\/\/www.youtube.com\/watch?v=RksDTMWvY4c&\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-mobile-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/ENRIC-GINOVART2-640x460.png\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-desktop-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/ENRIC-GINOVART2-640x460.png\">\n                    <\/a><div class=\"vc-incubalia-video-3-columns__video-text-container\"><p class=\"vc-incubalia-video-3-columns__video-title\">E commerce y Turismo<\/p><img decoding=\"async\" class=\"play-button\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/plugins\/vc-incubalia-elements\/elements\/..\/assets\/img\/video-play.png\"><\/div><div class=\"vc-incubalia-video-3-columns__video-url-container\"><h4 class=\"vc-incubalia-video-3-columns__video-text\">Enric Ginovart<\/h4><span class=\"vc-incubalia-video-3-columns__video-url\">Ver v\u00eddeo<\/span><\/div><\/div><div class=\"vc-incubalia-video-3-columns__video\"><a class=\"vc-incubalia-video-3-columns__video-link\" href=\"https:\/\/www.youtube.com\/watch?v=1vsIfDbjhFU&\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-mobile-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/MONTSE-PE\u00d1ARROYA2-640x460.png\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-desktop-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/MONTSE-PE\u00d1ARROYA2-640x460.png\">\n                    <\/a><div class=\"vc-incubalia-video-3-columns__video-text-container\"><p class=\"vc-incubalia-video-3-columns__video-title\">Herramientas y Tendencias en la Digitalizaci\u00f3n y Comercializaci\u00f3n <\/p><img decoding=\"async\" class=\"play-button\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/plugins\/vc-incubalia-elements\/elements\/..\/assets\/img\/video-play.png\"><\/div><div class=\"vc-incubalia-video-3-columns__video-url-container\"><h4 class=\"vc-incubalia-video-3-columns__video-text\"> Montse Pe\u00f1arroya<\/h4><span class=\"vc-incubalia-video-3-columns__video-url\">Ver v\u00eddeo<\/span><\/div><\/div><div class=\"vc-incubalia-video-3-columns__video\"><a class=\"vc-incubalia-video-3-columns__video-link\" href=\"https:\/\/www.youtube.com\/watch?v=ohWz3RkTcPA\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-mobile-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/COLLAGE-640x460.jpg\">\n                    <img decoding=\"async\" class=\"vc-incubalia-video-3-columns__video-desktop-picture\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/COLLAGE-640x460.jpg\">\n                    <\/a><div class=\"vc-incubalia-video-3-columns__video-text-container\"><p class=\"vc-incubalia-video-3-columns__video-title\">Mesa redonda<\/p><img decoding=\"async\" class=\"play-button\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/plugins\/vc-incubalia-elements\/elements\/..\/assets\/img\/video-play.png\"><\/div><div class=\"vc-incubalia-video-3-columns__video-url-container\"><h4 class=\"vc-incubalia-video-3-columns__video-text\">Mesa redonda con todos los participantes de la jornada<\/h4><span class=\"vc-incubalia-video-3-columns__video-url\">Ver v\u00eddeo<\/span><\/div><\/div><\/div><script>(function($) {\n                $(function() {\n                    $('.vc-incubalia-video-3-columns__video-link').YouTubePopUp();\n                });\n            })(jQuery)<\/script><div class=\"vc-incubalia-6-images\"><h2 class=\"vc-incubalia-6-images__title\">Presentaciones<\/h2><div class=\"vc-incubalia-6-images__image has-url\"\"><a href=\"https:\/\/gencat-my.sharepoint.com\/:b:\/g\/personal\/ot_terresebre_gencat_cat\/EaNOJtH2DktOsiZvcA6DE_4Ba2N9Ja0S5EZQ0UNFjpwYEQ?e=Do5CdF\"><img decoding=\"async\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Boto-R-Farssac-900x400.jpg\" alt=\"\"><\/a><div class=\"vc-incubalia-6-images__image-text-container\"><h4 class=\"vc-incubalia-6-images__image-subtitle\">Roger Farssac<\/h4><\/div><div class=\"vc-incubalia-6-images__image-url-container\"><span class=\"vc-incubalia-6-images__image-url\">Leer m\u00e1s<\/span><\/div><\/div><div class=\"vc-incubalia-6-images__image has-url\"\"><a href=\"https:\/\/gencat-my.sharepoint.com\/:b:\/g\/personal\/ot_terresebre_gencat_cat\/EZEqPGOntRNDh7HCsPqVcX8BHdm0gStMOgXF33qgl3bovg?e=oGFAo2\"><img decoding=\"async\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Bot-salvador-suarez-900x400.jpg\" alt=\"\"><\/a><div class=\"vc-incubalia-6-images__image-text-container\"><h4 class=\"vc-incubalia-6-images__image-subtitle\">Salvador Su\u00e1rez<\/h4><\/div><div class=\"vc-incubalia-6-images__image-url-container\"><span class=\"vc-incubalia-6-images__image-url\">Leer m\u00e1s<\/span><\/div><\/div><div class=\"vc-incubalia-6-images__image has-url\"\"><a href=\"https:\/\/gencat-my.sharepoint.com\/:b:\/g\/personal\/ot_terresebre_gencat_cat\/EYZH3zQQirlLspCU83NyFtkBOIa_mMoGcEWG67xY8qxCRQ?e=oWUVNq\"><img decoding=\"async\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Boto-E-ginovart-900x400.jpg\" alt=\"\"><\/a><div class=\"vc-incubalia-6-images__image-text-container\"><h4 class=\"vc-incubalia-6-images__image-subtitle\">Enric Ginovart<\/h4><\/div><div class=\"vc-incubalia-6-images__image-url-container\"><span class=\"vc-incubalia-6-images__image-url\">Leer m\u00e1s<\/span><\/div><\/div><div class=\"vc-incubalia-6-images__image has-url\"\"><a href=\"https:\/\/gencat-my.sharepoint.com\/:b:\/g\/personal\/ot_terresebre_gencat_cat\/Eemo4KdIgsdDm4PToVADknEBSqRn0Ao8tdLJ0PeW7kk4-Q?e=SJxUqe\"><img decoding=\"async\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Boto-G-Munoz-900x400.jpg\" alt=\"\"><\/a><div class=\"vc-incubalia-6-images__image-text-container\"><h4 class=\"vc-incubalia-6-images__image-title\">C\u00f3mo aprovechar el an\u00e1lisis de datos para aumentar las ventas<\/h4><h4 class=\"vc-incubalia-6-images__image-subtitle\">Gemma Mu\u00f1oz<\/h4><\/div><div class=\"vc-incubalia-6-images__image-url-container\"><span class=\"vc-incubalia-6-images__image-url\">Leer m\u00e1s<\/span><\/div><\/div><div class=\"vc-incubalia-6-images__image has-url\"\"><a href=\"https:\/\/gencat-my.sharepoint.com\/:b:\/g\/personal\/ot_terresebre_gencat_cat\/EacXMS-CatVLp_KO97cj5eABdG3Z5gNCncVmLtYFfIGyAQ?e=ODnSp8\"><img decoding=\"async\" src=\"https:\/\/www.tortosaturisme.cat\/wp-content\/uploads\/2020\/09\/Boto-M-penyarroya-900x400\u00e7.jpg\" alt=\"\"><\/a><div class=\"vc-incubalia-6-images__image-text-container\"><h4 class=\"vc-incubalia-6-images__image-subtitle\">Montse Pe\u00f1arroya<\/h4><\/div><div class=\"vc-incubalia-6-images__image-url-container\"><span class=\"vc-incubalia-6-images__image-url\">Leer m\u00e1s<\/span><\/div><\/div><div class=\"vc-incubalia-6-images__image\"\"><img decoding=\"async\" src=\"\" alt=\"\"><div class=\"vc-incubalia-6-images__image-text-container\"><\/div><div class=\"vc-incubalia-6-images__image-url-container\"><span class=\"vc-incubalia-6-images__image-url\">Leer m\u00e1s<\/span><\/div><\/div><\/div><div class=\"vc-incubalia-text-image-full\"><div class=\"vc-incubalia-text-image-full__image-container\"><img decoding=\"async\" class=\"vc-incubalia-text-image-full__image-mobile\" alt=\"\" src=\"\"><img decoding=\"async\" class=\"vc-incubalia-text-image-full__image-desktop\" alt=\"\" src=\"\"><i class=\"arrow-down\"><\/i><\/div><div class=\"vc-incubalia-text-image-full__text-container\"><h2 class=\"vc-incubalia-text-image-full__subtitle\">JORNADA T\u00c9CNICA ONLINE, 25 DE SEPTIEMBRE DE 2020<\/h2><div class=\"vc-incubalia-text-image-full__text\"><\/p><br \/>\n<p lang=\"es-ES\" align=\"left\"><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">La\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>transformaci\u00f3n digital del sector tur<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00edstico<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">\u00a0es una tem\u00e1tica largamente abordada en este sector. Las nuevas tecnolog\u00edas permiten ganar en productividad, en conocimiento a trav\u00e9s del uso de los datos que se gener<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">an <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">y al ofrecer un servicio m\u00e1s r\u00e1pido, completo, eficiente y c\u00f3modo al cliente, es decir, son\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>fundamentales en la generaci\u00f3n de valor<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">. Aun as\u00ed, hoy en d\u00eda a pesar de ser conscientes de su importancia nos encontramos que <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">a\u00fan<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"> son muchos los agentes implicados que todav\u00eda no las han adoptado. Las razones <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">pueden ser<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"> muchas, desconocimiento, carencia de recursos, miedo a no saberlas gestionar, etc.<\/span><\/span><\/span><\/p><br \/>\n<p lang=\"es-ES\" align=\"left\"><br \/>\n<p lang=\"es-ES\" style=\"text-align: left;\" align=\"left\"><span style=\"color: #000000;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">Es por ello que <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">desde<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>la Oficina de\u00a0Turismo<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>de\u00a0Catalu\u00f1a<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>a\u00a0las<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Tierras<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>del\u00a0Ebro<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">, de\u00a0gesti\u00f3n<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">compartida entre <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>el\u00a0Ayuntamiento<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>de Tortosa<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">\u00a0y<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">la <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Generalitat de Catalu\u00f1a<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">, <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">en<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"> motivo de la\u00a0celebraci\u00f3n<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">del\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>D\u00eda<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Mundial del\u00a0Turismo<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">proponemos<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">esta jornada\u00a0t\u00e9cnica<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">co<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">n<\/span><\/span><\/span> <span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">el <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">objetivo<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">de\u00a0concienciar<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">sobre la<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">\u00a0importancia<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">y<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">las<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">posibilidades<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">que\u00a0ofrece<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">la\u00a0digitalizaci\u00f3n<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">en el\u00a0\u00e1mbito<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">del\u00a0turismo, con\u00a0\u00a0<strong>e<\/strong><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>special\u00a0incidencia<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>en\u00a0la\u00a0comercializaci\u00f3n<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>de\u00a0productos<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><b>\u00a0<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>tur\u00edsticos<\/b><\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">para las peque\u00f1as y medianas <\/span><\/span><\/span><span style=\"color: #333333;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\">empresas.<\/span><\/span><\/span><\/p><br \/>\n<p>&nbsp;<\/div><\/div><\/div><div class=\"vc-incubalia-text-1-column\"><h2 class=\"vc-incubalia-text-1-column__title\"><span class=\"first-word\">Programa<\/span> <\/h2><div class=\"vc-incubalia-text-1-column__text\"><\/p><br \/>\n<p lang=\"es-ES\" align=\"left\"><em><span style=\"color: #000000;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: medium;\"><br \/><br \/>\n<\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>10.00 h. Bienvenida institucional\u00a0Merc\u00e8 Miralles<\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">, directora de los SSTT de Empresa y Conocimiento en las Tierras del Ebro y\u00a0<\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Sisco Pepi\u00f3, <\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">regidor de Turismo del Ayuntamiento de Tortosa.<\/span><\/span><\/span><\/em><\/p><br \/>\n<p lang=\"es-ES\" align=\"left\"><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>10.15 h. Digitalizaci\u00f3n empresarial\u00a0Roger Farssac<\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">, CEO de appOrigen<\/span><\/span><\/span><\/p><br \/>\n<p><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>10.45 h. Efectos de la super-digitalizaci\u00f3n del turismo\u00a0Salvador Su\u00e1rez,<\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"> Co Founder, Partner and Managing Director of Good Rebeldes<\/span><\/span><\/span><\/p><br \/>\n<p><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>11.15 h. E-commerce y turismo\u00a0Enric Ginovart,<\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">\u00a0CEO de Incubalia<\/span><\/span><\/span><\/p><br \/>\n<p><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>11.45 h. C\u00f3mo aprovechar el an\u00e1lisis de datos para aumentar las ventas\u00a0Gema Mu\u00f1oz, <\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">Co-founder y CEO del Arte de Medir<\/span><\/span><\/span><\/p><br \/>\n<p><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>12.15 h. Herramientas y tendencias en la digitalizaci\u00f3n y comercializaci\u00f3n de productos tur\u00edsticos\u00a0Montse Pe\u00f1arroya<\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">,\u00a0CEO de Cuadrante Alfa<\/span><\/span><\/span><\/p><br \/>\n<p><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>12.45 h. Mesa Redonda<\/b><\/span><\/span><\/span><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">\u00a0Roger Faarsac, Salvador Su\u00e1rez, Enric Ginovart, Gemma Mu\u00f1oz i Montse Pe\u00f1arroya<\/span><\/span><\/span><\/p><br \/>\n<p><span style=\"color: #c9211e;\"><span style=\"font-family: 'Open Sans', Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>13.30 h. 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